Profile
Senior Product Designer and Product Strategist based in Toronto. I lead 0→1 product design for new ventures—from discovery and research to launch and iteration—helping teams validate ideas, de-risk investments, and ship products that work in the real world.
Experience
Senior Product Designer
Sep 2023 — PresentHighline Beta Inc.·Toronto, Canada
- •Lead end-to-end product design for 0→1 ventures, from discovery and prototyping to launch and iteration.
- •Partner with founders and engineers to define product strategy, roadmap, and success metrics.
- •Design production-ready user experiences and support implementation through release.
- •Run validation cycles (prototypes, in-market experiments, iteration) to move products toward product–market fit.
- •Act as design lead across cross-functional teams and support junior designers through critique and coaching.
Product Designer / Product Strategist
Sep 2020 — Sep 2023Highline Beta Inc.·Toronto, Canada
- •Translated early venture ideas into testable concepts, flows, and interactive prototypes.
- •Conducted user research, market analysis, and in-market experiments to validate business hypotheses.
- •Built coded prototypes to quickly gather behavioral and revenue signals.
- •Collaborated with venture teams to align UX with business viability and technical feasibility.
Product Design Intern
Jun 2019 — Aug 2019Microsoft (Redmond HQ)·Redmond, Washington, USA
- •Designed four new intelligence-driven features for Word Mobile based on interviews and telemetry insights.
- •Conducted 45+ user interviews and usability tests to improve mobile writing workflows.
- •Redesigned lightweight experiences that reduced friction and improved task completion on mobile.
UX Design Intern
Jan 2018 — Apr 2018Microsoft (Vancouver)·Vancouver, Canada
- •Led the full UX process for new Minecraft features, from research through final design.
- •Ran structured usability testing and synthesized findings into clear product recommendations.
- •Helped ship six inclusive features used by millions of players worldwide.
Education
Honours Bachelor of Interaction Design
Sep 2015 — Aug 2020Sheridan College·Oakville, Canada
- •Specialized in data-driven design, UX research, prototyping, and visualization.
- •Completed projects spanning full-stack development, motion design, and interaction design.
Skills
Product & UX
User ResearchInteraction DesignPrototypingUsability TestingProduct StrategyVenture ValidationA/B TestingUser InterviewsMarket TestingData-Driven Design
Design & Delivery
FigmaDesign SystemsInclusive DesignRapid PrototypingWebflowFramerInVisionReactNext.jsPythonHTML/CSS/JSTypeScriptGitHub
Analytics & Research
Google AnalyticsPosthogMarket TestingUser InterviewsUser TestingTypeformSurveyMonkey